Adblocking is something that Google wants to do, but don’t want to do. However, I’d say they are moving in the right direction, for a company that depends mostly on online ads for revenue.
For now, Google wants to define what is a good ad and what is a bad ad, and then let users block bad ads.
This intervention unloads ads that are in the .1% of bandwidth usage, .1% of CPU usage per minute, and .1% of overall CPU time. The current numbers are 4MB network and 60 seconds CPU, but may be changed as more data is available.
Any ad that crosses that resource limitation will be removed from the site.
Folks over at Techdows are also reporting that a new kind of ad blocker is live on Chrome Canary. This feature sounds very similar to “heavy ads” blocker. However, it talks about blocking “intrusive” or “misleading” ads.
It is possible that these tow features are part of Chrome’s broader plans for better ads on the web and Chrome.
Do you use an adblocker extension? If not, do you think this is the right way ahead? (If you already use an adblocker extension that blocks all the ads, that means you have a different opinion about ads, which is also fine.)