I always get confused between those article recommendations on the new tab page of Chrome and those from my phone’s launcher. I tend to engage more with my launcher feed, or Google Now feed. I open Chrome to do something and may not spend much time scrolling through those suggestions. However, I open my feed recommendations whenever I don’t have anything interesting to do on the phone.
Turns out those new tab page recommendations are doing extremely well. According to a report by Niemanlab:
Articles for You traffic grew a shocking 2,100 percent in 2017 — from driving 15 million visits per month to publishers using Chartbeat to 341 million visits per month.
My daughter loves her playdough. Chrome’s new tab page, (both desktop and mobile) is kind of like playdough to the team. They have been continuously playing with its design and content. Just go to this blog’s search field and type in “new tab page” and you will see at least a dozen posts about NTP features and experiments. “Articles for you”, the recommended articles that we are discussing here, is one of the recent experiments.
As the Niemanlab article suggests, there isn’t any official numbers or insights available on this feature. The only thing that we know for sure is that users have been using this a lot.
We will still have to wait and watch the trend here. This could very well be coming out of the novelty of the feature. We should see if the trend remains positive in coming months and years.
I should start spending more time on those new tab page recommendations instead of my Google launcher feed. They both are not the same (which is not surprising given how Google works these days).
Have you ever seen an article Chrome Story on your Chrome New Tab Page? Drop me a comment and let me know!