Data Selfie is an open source browser extension that tracks you while you are logged in to Facebook and gets you your own data traces and reveal how machine learning algorithms use your data to gain insights about you. The tool explores every possible online data you leave behind while accessing Facebook on your computer. It doesn’t support mobile devices yet.
Data Selfie depends on IBM-created cognitive system, Watson, and Apply Magic Sauce to collect data for you. All you need to do is download the extension, and it will run in the background as you use Facebook on your desktop. The app, then, starts monitoring your Facebook interactions like the posts you like, anything you type, duration spent on different posts and the specifics of those posts (authors, images and text) in your news feed, the time you spend reading an article shared by your friend, clicks on news feed links to external sites, and every possible move you make consciously or unconsciously on your FB account. The more you use Facebook, the more data is recorded.
Data Selfie only supports English, German, French, Italian, Portuguese, Russian, Spanish and Swedish. The extension claims not to collect personal data from your Facebook profile, nor does it collect any ID. You can import or export data by by clicking the Data Selfie eye logo in your Chrome browser and selecting “Export Your Data” or “Import Your Data” from the drop-down menu.
The main aim of Data Selfie is to create awareness in society about the erosion of privacy. By providing info on a) the kind of data Facebook could be tracking about people and (2) the kind of personality insights Facebook could be generating on them, Data Selfie shows people the value they generate consciously and unconsciously for online services through the commercial exploitation of their personal information.
Get the extension today and see what is going on when you are online with the rest of the world.