Chrome users on Windows 10 were received with a new pop ad experience in their extension bar for Chrome. Microsoft’s Garage project, Personal Shopping Assistant (PSA) appears above the browser’s icon when docked on the Windows 10 Task Bar according to cnet.com.
The new pop-up ad that appears on the taskbar promoting PSA, helps consumers compare prices across different online shopping platforms. PSA can automatically organize product pages and also alerts its customers on price changes as and when they happen. With this, Microsoft is targeting users who have configured Chrome as their default browser. Earlier, Microsoft had attempted pushing Edge to its customers with an intend to prompt their customers to switch from Chrome. However, Edge did not become a hit as expected. According to windowsreport.com, Microsoft is expecting users could check out some software products developed by them in case they are not willing to change their browser on Windows.
Not many users are happy with this latest development, as they feel the pop-ups are quite annoying. Microsoft, however, seems to be quite hopeful on this roll out, expecting better Windows 10 experience for its consumers. Check out PSA on Chrome Web Store.