So there was a small announcement on the Google Chrome Developers Google Plus page which caught my attention. Google launching something called Chrome Platform Analytics.
What is it?
The Google Analytics Platform lets you measure user interactions with your business across various devices and environments. The platform provides resources to collect, store, process, and report on user interactions. Chrome Platform Analytics (CPA) is a client library that lets you collect user interactions specifically in Chrome Platform Apps (also known as Packaged Apps) and Extensions, and send them to the Google Analytics Platform.
- follows the basic usage pattern of Google Analytics and will feel familiar to existing users of Google Analytics;
- makes it easy to build privacy-friendly apps by providing library-level support for user opt-out; and
- works when user devices are offline (the library is network-aware and does not cause errors when the network is unavailable)
Interested? Read more here.