Oh! Ads on Google Chrome Extensions!!

I read about ad supported Chromebooks, but never saw this one coming. But yes, it is coming our way. Ads on Google Chrome extensions!

The Next Web reported the other day that Google has updated their Extensions policy to add extensions ad policy. They sent out an email to deveopers about this change.

“We are updating our ad policies to allow extensions to monetize through ads. Please ensure your extensions are in compliance by reviewing our extension ads policy guidelines.”

Ads in Chrome Apps and Extensions

Here is the excerpts from the updated extensions ads policy.

Ads are considered part of your app for purposes of content review and compliance with developer terms. Therefore, we would like to remind you that all of the above content policies apply. Ads which are inconsistent with the app’s content rating are also in violation of our developer terms. Please take care to use advertising which does not violate Chrome Web Store Developer Terms.

Ads Context and Attribution:

Ads must be presented in context with your app or clearly state which app they are bundled with. Ads must also be easily removable by either adjusting the settings or uninstalling the app(s) altogether. Ads may not simulate or impersonate system notifications or warnings.

Ad Walls:

Forcing the user to click on ads or submit personal information for advertising purposes in order to fully use an app provides a poor user experience and is prohibited.

Interfering with Third-party Ads and Websites:

Ads associated with your app may not interfere with any ads on a third-party website or application. You may show ads alongside a third-party website only if all of the following criteria are met:

  • This behavior is clearly disclosed to the user.
  • There is clear attribution of the ads’ source wherever those ads appear.
  • The ads do not interfere with any native ads or functionality of the website.

What Happens to Ad Blocking?

One of the first extensions landed on Chrome was Adblock! Now, what will happen to such extensions and services when ads make their way in to the extensions and apps ecosystem?

Now I started getting the idea of ad supported Chromebooks. There are places where extensions can’t block ads, you see!

In Category: Apps & Extensions


Dinsan made Google Chrome his default browser within hours of its release. He fell in love with Chromebooks from the day he first touched one and is currently obsessed with Chromecasts.

Show 3 Comments
  • Dan 05/07/2012, 6:57 pm

    I use a HOSTS file to block ads in addition to using a browser plugin for multiple layers of protection. The HOSTS file would protect against extension-based ads. Extension based ad blockers would not be able to affect them.

    Ad-supported Chromebooks would seem to me to be a separate thing from this.

  • Maldar 08/07/2012, 4:18 pm

    I use an adblocker extension btw but developers need money to create amazing stuff. And with alle the policies of google I think this can be okay. I think google adsense are the least irritating ads on the web so it could work out. And nobody is saying you must install that extension, their will be enought ad free extensions available I think.

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