Rumor – Asus To Launch a Chromebook Soon

Time for another Chromebook rumor. The latest one comes from Digitimes and it says, Asus is going to enter the Chromebook market soon, joining Samsung, Acer, HP and Lenovo. 

Asustek Computer plans to enter the Chromebook market as soon as the fourth quarter, hoping to find new demand from the IT market to boost its notebook shipments, according to sources from the upstream supply chain.

With its entry in the Chromebook business, Asustek is hoping to gain orders from the education industry. Although order volumes are likely to be limited, they will still help the company.

Seeing poor back-to-school demand in the third quarter, Asustek has recently reduced its notebook shipment forecast for 2013 to 17-19 million units, down from 22-24 million originally, and has begun seeking new demand in the IT market.

When an OEM enters a new device segment, they try to bring in their previous expertise and put it to good use on the new platform. Think of Sony’s Android phones with Bravia engines for image rendering. Think of how Lenovo and HP entered Chromebook market. They brought their USPs along.

chromebook  Rumor   Asus To Launch a Chromebook Soon

And for Asus, there is an interesting portfolio of devices that makes us think of a Chromebook/Tablet hybird dualbooting Android and Chrome OS, or something interesting like that?

We already have touchscreen based Chromebook boards being tested. I have started dreaming about a Pixel 2, touchscreen, affordable price in the lines of the Nexus 7 partnership.

I am really hoping that the Bolt Chromebook board is a Pixel 2, made by Asus, priced around $600 – $700. What’s your take?

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  • $600-$700 for a Pixel 2 would be attractive, but I think it’s wishful thinking. Touch screen + Haswell = high price; I’ll be impressed if they can come in under $1000 (which happens to be the current sale pricing for a Macbook Air 13, the machine that is most comparable to a Pixel).