I am not a big fan of ad blocking extensions. I do not have any installed on Chrome here. But I have got some news for those who do.
Adblock Plus for Chrome is out of beta and with the new update, the extension will allow some ads to display. A new option called Allow some non-intrusive advertising has been added which is enabled by default. This can be changed in the options menu.
So, Why This Change?
According to Adblock Plus, this is to allow some non-intrusive ads.
What is this about?
By doing this you support websites that rely on advertising but choose to do it in a non-intrusive way. And you give these websites an advantage over their competition which encourages other websites to use non-intrusive advertising as well. In the long term the web will become a better place for everybody, not only Adblock Plus users. Without this feature we run the danger that increasing Adblock Plus usage will make small websites unsustainable.
Why is this feature enabled by default?
Because that’s unfortunately the only way to reach the goals outlined above. If we ask users to enable this feature then most of them won’t do it — simply because they never change any settings unless absolutely necessary. However, advertisers will only be interested in switching to better ways of advertising if the majority of Adblock Plus users has this feature enabled.
You can whitelist specific websites to allow them to display ads.
What’s New In This Version?
- Added a first-run page (only shows up once for each user – either on new install or after update to Adblock Plus 1.3 from an older version).
- Better performance now that we rely exclusively on the webRequest API (Chrome 17 and below are no longer supported).
- Added support for element hiding exceptions.
- Made use of new security features in new Google Chrome versions.
- Worked around Chrome issue 49001 (some websites breaking due to our element hiding).
- Fixed a data corruption bug that would sometimes corrupt the filters.
- Removed sending of the Do-Not-Track header now that Chrome is capable of doing it itself.
- Source code license is the GNU General Public License v3.0 instead of the Mozilla Public License now.
Via The Next Web