From the Chromium Blog -
In todayâ€™s browser ecosystem, web apps are completely disconnected or require the use of complicated APIs in order to make use of a third-party service, e.g., posting a comment to Twitter from your custom publishing domain. What if we could give sites the ability to leverage these services without any knowledge of the chosen service, except that it provides some set of predefined functionality?
Android OS addresses this problem with Intents, a facility for late run-time binding between components in the same or different applications. In the Intents system, the client application requests a generic action, e.g. share, and specifies the data to pass to the selected service application. The user is given a list of applications which have registered that they can handle the requested intent. The user-selected application is created in a new context and passed the data sent from the client, the format of which is predefined for each specific intent type.