Asus, the company which made netbooks popular is getting ready for something bigger now. After taking a hit from the growing smartphone and tablet PCs, its time for them to re-think their netbook business model.
Affected by tablet PCs, a 10-inch single-core Atom netbook with a price below US$280 has already appeared in the retail channel, while dual-core models’ ASPs are only at around NT$12,000 (US$405), and as more tablet PCs are set to launch in the near future, market watchers are conservative about netbook’s future.
However, as Asustek will launch a model with a price of US$200-250, it should help the company avoid direct competition from tablet PCs, which are priced at around US$299-499.
The sources believe that Asustek’s new netbook should either adopt Google’s Android 3.0 or Chrome OS in order to achieve such a price level, and the new model is expected to attract consumers who only need to perform office work and Internet browsing.
Now, Chrome OS or Android for a netbook, may be a confusing question for Asus, Android is already popular and used on all kinds of devices. Chrome OS is still a baby, and things are not so stable out there.
However, Google has clear plans for Chrome OS and Android. They have made it clear that Chrome OS will initially ship on Netbooks or Notebooks. Or, as their ex CEO said, Android is for devices with a touchscreen, and Chrome OS for devices with keyboard.
Google is getting ready for world domination with Chrome OS, they have Acer and Samsung with us ( if things succeed, everyone else will join, we know what happened with Android ) so, having Asus, a leader in Netbooks on their side will do only good things for them. I think they will convince Asus about the netbook way.
What do you think ?