Google has updated the stable version ( the normal chrome version everyone use ) today adding the Auto Translate option and more content privacy controls.

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Auto Translate

Google Chrome’s translation feature uses the  Google Translate technology. It works across 52 languages and can automatically detect and translate entire websites in less than a second.

However, without proper controls to disable this feature, it may annoy many users.

Content Privacy

In Chrome, the language detection takes place in the browser, not on Google servers. If the page isn’t in a language you know, Chrome offers to translate it for you by sending it through Google Translate.

Now, there’s a set of “Content Settings” options that let you manage how browser cookies, images, JavaScript, plug-ins, and pop-ups are handled on a site-by-site basis. For example, you can block all cookies except for the ones from sites you trust.

Google  also implemented a new approach to Google Update technology, which allows them to remove the unique ID from Google Update while still preserving their ability to determine the number of active users and keep everyone up-to-date with the latest security updates and speed improvements.

source Blog